What does the future sound like?
why it matters
cooking
The Sound of Opportunity
Don't be a creep
3
Do you recognize these sounds? What sounds could your brand own?
the sound of opportunity
public transit
coffee
The State of Audio
Edison Research, The Infinite Dial 2019
Sound on.
what does the future sound like?
hippocampus
TV
Recollection
Americans stream audio weekly
cooking
+62%
emotions in motion
typing
coffee
what does the future sound like?
The State of Audio
timer
happy hour
See what the buzz is all about in chapter 1 of the Definitive Guide to Audio.
public transit
Don't be a creep
state of audio
why it matters
your brain on sound
Please enable sound on your device.
![]()
download full guide
what does the future sound like?
motor cortex
Voice Commands Action
Don't be a creep
Mood is the New Black.
prefrontal cortex
what does the future sound like?
3
2
35%
2
state of audio
Patrick givens
download full guide
download full guide
3
morning routine
Adding cultural nuances, like relevant music or talent, lifts affinity.
Click on the brain for more info
steve keller
Harmony
the sound of opportunity
your brain on sound
Can't help but tap your foot to the beat.
don't be a creep
5
Here are six trends that will impact marketing and audio in 2020.
state of audio
Pandora Listeners Listen More
state of audio
coo at
burrell communications
Source: Pandora Hispanic User Study, January 2017
no data
your brain on sound
5
Culture club
Why it matters
download full guide
don't be a creep
podcast
A new outlook on targeting: reach the right person, in the right moment, in the right mood.
podcast
65%
vp head of vaynersmart at vaynermedia
Ooof, those sounds do not go together.
podcast
conference call
cooking
state of audio
timer
Source: "Ad Receptivity, Deconstructed," Pandore, MAGNIA, IPG Media Lab, 2019
of U.S. households will have smart speakers by 2020
public transit
The Sound of Opportunity
lewis williams
podcast
Your Brain on Sound
conference call
Don't be a creep
With the increase of voice-activated technology, sonic strategies will need to blend seamlessly.
steve keller
coffee
1
The State of Audio
3
Adding cultural nuances, like relevant music or talent, lifts affinity.
Why it matters
coffee
lunch
Culture club
Your Brain on Sound
TOO PERSONAL
happy hour
2
Get specific.
Sources:
1 Voice Shopping Set to Jump to $40 Billion By 2022, prnewswire.com
2 Prepare for the voice revolution, pwc.com
are more receptive to ads when they are in a good mood.
cooking
Source: Pandora Hispanic User Study, January 2017
sonic strategy director at pandora
conference call
happy hour
2
1
+62%
playlist
35%
of adults 25-49 use voice commands at least once a day.
Lift in bilingual listener affinity
Lift in Spanish-preferred listener affinity
+71%
coo at burrell communications
Mood is the New Black.
The Sound of Opportunity
download full guide
too personal
What does the future sound like?
Don't be a creep
timer
what does the future sound like?
55%
playlist
Voice Commands Action
Say what?
Patrick givens
typing
lunch
what does the future sound like?
The Sound of Opportunity
![]()
The Sound of Opportunity
lunch
1
download full guide
morning routine
of adults 25-49 use voice commands at least once a day.
what we learned
the sound of opportunity
conference call
55%
There’s no such thing as a perfect spot, but there’s always one that makes a bigger impact. We tested a campaign with over 7.6 million audio impressions to see what works best.
2
no data
your brain on sound
your brain on sound
Your Brain on Sound
What does the future sound like?
4hrs
lunch
the sound of opportunity
1
playlist
TOO PERSONAL
download full guide
read all six predictions
the sound of opportunity
Lift in Spanish-preferred listener affinity
You always cry when this song comes on.
Hover over the brain for more info
don't be a creep
download full guide
Learn More
2
in
what does the future sound like?
no data
Average daily time spent with audio; Edison Research Share of Ear report, Q2 2019, Persons 13+
Sound and voice are integral parts of a brand’s DNA, connecting with customers on a personal and emotional level. Which means an audio strategy is crucial.
![]()
sonic strategy director at pandora
You like what you're hearing (or you don't).
your brain on sound
don't be a creep
Ownable sounds are part of a complete sonic strategy
Science connects the dots—these are the ways your brain interprets sound.
Analysis
Say what?
Emotions in Motion
why it matters
Source: "Ad Receptivity, Deconstructed," Pandora, MAGNA, IPG Media Lab, 2019
1
the sound of opportunity
vp head of vaynersmart at vaynermedia
state of audio
Say What?
Back to top
what does the future sound like?
4
4
are more receptive to ads when they are in a good mood.
Get specific.
We’re exposed to sound every day, but we don’t stop to think about what’s happening in our brain as we’re listening, how it’s taking all this sensory input and arranging in a way that shapes our perception of the world around us. When it comes to sonic strategy, it doesn’t start with your ears. It starts with what’s between them.
what does the future sound like?
what does the future sound like?
don't be a creep
the sound of opportunity
AvG. Daily Time Spent with Audio
why it matters
the sound of opportunity
lewis williams
Sources:
1 Voice Shopping Set to Jump to $40 Billion By 2022, prnewswire.com
2 Prepare for the voice revolution, pwc.com
personal
A new outlook on targeting: reach the right person, in the right moment, in the right mood.
pillow texting
download full guide
TV
5hrs
don't be a creep
state of audio
Emotion
cooking
pillow texting
don't be a creep
This sound reminds you of your first date.
Sound connects us to our environment, influences the creation of new experiences — and is happening everywhere.
TV
What does the future sound like?
Lift in bilingual listener affinity
your brain on sound
playlist
Don't be a creep
download full guide
TV
The State of Audio
Your Brain on Sound
Say What?
Personalize without overdoing it—find the right balance for your brand.
don't be a creep
![]()
why it matters
state of audio
Movement
With the increase of voice-activated technology, sonic strategies will need to blend seamlessly.
Your Brain on Sound
6
the sound of opportunity
Your Brain on Sound
2
timer
breakfast
1
elevator
conference call
Why it matters
morning routine
6
Edison Research Share of Ear report, Q2 2019, Persons 13+
download full guide
of U.S. households will have smart speakers by 2020
don't be a creep
emotions in motion
download full guide
personal
don't be a creep
FPO
download full guide
pillow texting
Culture Club
what does the future sound like?
65%
why it matters
your brain on sound
breakfast
don't be a creep
playlist
Amygdala
state of audio
state of audio
stever keller sonic strategy director at pandora
Emotions in Motion
1
state of audio
personal
The Sound of Opportunity
SUBMIT
Don't be a creep
2
typing
your brain on sound
Culture Club
morning routine
what we learned
read all six predictions
your brain on sound
the sound of opportunity
Mood is the New Black.
pillow texting
The Sound of Opportunity
public transit
Your Brain on Sound
What does the future sound like?
Voice Commands Action
sonic strategy director at pandora
breakfast
With the increase of voice-activated technology, sonic strategies will need to blend seamlessly.
What does the future sound like?
The State of Audio
Get specific.
Audio ads influence consumer behavior.
TV
typing
1
The Sound of Opportunity
coo at burrell communications
pillow texting
happy hour
What does the future sound like?
of adults 25-49 use voice commands at least once a day.
65%
auditory cortex
coffee
What does the future sound like?
elevator
+71%
your brain on sound
Learn More
elevator
public transit
Patrick givens
1
morning routine
Sources:
1 Voice Shopping Set to Jump to $40 Billion By 2022, prnewswire.com
2 Prepare for the voice revolution, pwc.com
The State of Audio
Say what?
Don't be a creep
Your Brain on Sound
elevator
the sound of opportunity
of U.S. households will have smart speakers by 2020
podcast
What does it take to successfully navigate in an audio-first world? Sound Strategy. Sound Science. Sound Art. Sound Business.
3
vp head of vaynersmart at vaynermedia
elevator
typing
download full guide
The State of Audio
lunch
Culture club
are more receptive to ads when they are in a good mood.
Source: "Ad Receptivity, Deconstructed," Pandora, MAGNA, IPG Media Lab, 2019
happy hour
+71%
35%
breakfast
timer
Lift in Spanish-preferred listener affinity
podcast
2
The State of Audio
Adding cultural nuances, like relevant music or talent, lifts affinity.
+62%
pillow texting
Lift in bilingual listener affinity
55%
Source: Pandora Hispanic User Study, January 2017
emotions in motion
steve keller
lewis williams
A new outlook on targeting: reach the right person, in the right moment, in the right mood.