pillow texting
playlist
SUBMIT
What does the future sound like?
download full guide
Emotions in Motion
Don't be a creep
your brain on sound
This sound reminds you of your first date.
Source: "Ad Receptivity, Deconstructed," Pandora, MAGNA, IPG Media Lab, 2019
don't be a creep
public transit
typing
TV
Your Brain on Sound
What does the future sound like?
Lift in bilingual listener affinity
Amygdala
why it matters
personal
Sources:
1 Voice Shopping Set to Jump to $40 Billion By 2022, prnewswire.com
2 Prepare for the voice revolution, pwc.com
are more receptive to ads when they are in a good mood.
lewis williams
pillow texting
You like what you're hearing (or you don't).
download full guide
why it matters
pillow texting
state of audio
don't be a creep
your brain on sound
+71%
Culture Club
auditory cortex
pillow texting
timer
state of audio
65%
state of audio
6
elevator
breakfast
Your Brain on Sound
TV
Emotions in Motion
Your Brain on Sound
why it matters
don't be a creep
state of audio
What does the future sound like?
Say what?
sonic strategy director at pandora
Emotion
cooking
With the increase of voice-activated technology, sonic strategies will need to blend seamlessly.
Get specific.
state of audio
What does the future sound like?
The State of Audio
don't be a creep
A new outlook on targeting: reach the right person, in the right moment, in the right mood.
Edison Research Share of Ear report, Q2 2019, Persons 13+
The Sound of Opportunity
The Sound of Opportunity
Ownable sounds are part of a complete sonic strategy
don't be a creep
typing
what we learned
don't be a creep
Your Brain on Sound
happy hour
1
timer
Why it matters
Personalize without overdoing it—find the right balance for your brand.
55%
2
6
Sound and voice are integral parts of a brand’s DNA, connecting with customers on a personal and emotional level. Which means an audio strategy is crucial.
Learn More
What does the future sound like?
We’re exposed to sound every day, but we don’t stop to think about what’s happening in our brain as we’re listening, how it’s taking all this sensory input and arranging in a way that shapes our perception of the world around us. When it comes to sonic strategy, it doesn’t start with your ears. It starts with what’s between them.
elevator
happy hour
Sources:
1 Voice Shopping Set to Jump to $40 Billion By 2022, prnewswire.com
2 Prepare for the voice revolution, pwc.com
Voice Commands Action
3
podcast
Lift in Spanish-preferred listener affinity
morning routine
Say What?
The State of Audio
Get specific.
Don't be a creep
personal
of U.S. households will have smart speakers by 2020
Mood is the New Black.
breakfast
state of audio
The State of Audio
read all six predictions
breakfast
emotions in motion
elevator
1
2
are more receptive to ads when they are in a good mood.
Back to top
your brain on sound
what does the future sound like?
elevator
of adults 25-49 use voice commands at least once a day.
Movement
Patrick givens
Say What?
Lift in bilingual listener affinity
A new outlook on targeting: reach the right person, in the right moment, in the right mood.
65%
Source: "Ad Receptivity, Deconstructed," Pandora, MAGNA, IPG Media Lab, 2019
35%
of U.S. households will have smart speakers by 2020
steve keller
Sound on.
Adding cultural nuances, like relevant music or talent, lifts affinity.
lewis williams
your brain on sound
Source: Pandora Hispanic User Study, January 2017
+62%
Culture club
vp head of vaynersmart at vaynermedia
the sound of opportunity
Audio ads influence consumer behavior.
coo at burrell communications
emotions in motion
public transit
+71%
breakfast
pillow texting
podcast
Say what?
4
With the increase of voice-activated technology, sonic strategies will need to blend seamlessly.
1
FPO
2
why it matters
the sound of opportunity
what does the future sound like?
Don't be a creep
download full guide
playlist
the sound of opportunity
![]()
Science connects the dots—these are the ways your brain interprets sound.
don't be a creep
The Sound of Opportunity
pillow texting
Your Brain on Sound
conference call
stever keller sonic strategy director at pandora
download full guide
download full guide
Sound connects us to our environment, influences the creation of new experiences — and is happening everywhere.
morning routine
personal
TV
4
elevator
The State of Audio
sonic strategy director at pandora
download full guide
coffee
typing
vp head of vaynersmart at vaynermedia
TV
1
the sound of opportunity
5hrs
1
state of audio
lunch
What does it take to successfully navigate in an audio-first world? Sound Strategy. Sound Science. Sound Art. Sound Business.
the sound of opportunity
![]()
Culture Club
morning routine
what does the future sound like?
The State of Audio
Analysis
your brain on sound
download full guide
AvG. Daily Time Spent with Audio
Pandora Listeners Listen More
steve keller
hippocampus
TV
3
your brain on sound
what does the future sound like?
Voice Commands Action
Culture club
download full guide
what we learned
download full guide
coffee
timer
There’s no such thing as a perfect spot, but there’s always one that makes a bigger impact. We tested a campaign with over 7.6 million audio impressions to see what works best.
Don't be a creep
Don't be a creep
cooking
2
The Sound of Opportunity
why it matters
cooking
Don't be a creep
of U.S. households will have smart speakers by 2020
happy hour
See what the buzz is all about in chapter 1 of the Definitive Guide to Audio.
cooking
timer
morning routine
2
With the increase of voice-activated technology, sonic strategies will need to blend seamlessly.
Why it matters
4hrs
podcast
your brain on sound
read all six predictions
Average daily time spent with audio; Edison Research Share of Ear report, Q2 2019, Persons 13+
Your Brain on Sound
Here are six trends that will impact marketing and audio in 2020.
your brain on sound
Mood is the New Black.
Your Brain on Sound
lunch
TOO PERSONAL
your brain on sound
The State of Audio
TOO PERSONAL
Don't be a creep
coffee
lunch
+62%
You always cry when this song comes on.
The State of Audio
the sound of opportunity
podcast
public transit
Hover over the brain for more info
35%
Recollection
2
What does the future sound like?
the sound of opportunity
no data
Ooof, those sounds do not go together.
The State of Audio
1
the sound of opportunity
download full guide
of adults 25-49 use voice commands at least once a day.
don't be a creep
why it matters
typing
your brain on sound
Harmony
happy hour
Source: Pandora Hispanic User Study, January 2017
coo at
burrell communications
Please enable sound on your device.
download full guide
Lift in Spanish-preferred listener affinity
what does the future sound like?
podcast
Learn More
what does the future sound like?
happy hour
Don't be a creep
too personal
playlist
no data
Americans stream audio weekly
morning routine
What does the future sound like?
state of audio
don't be a creep
your brain on sound
Your Brain on Sound
state of audio
lunch
Click on the brain for more info
Can't help but tap your foot to the beat.
coffee
what does the future sound like?
![]()
download full guide
in
the sound of opportunity
![]()
1
public transit
the sound of opportunity
prefrontal cortex
Adding cultural nuances, like relevant music or talent, lifts affinity.
what does the future sound like?
The Sound of Opportunity
what does the future sound like?
Edison Research, The Infinite Dial 2019
state of audio
timer
The Sound of Opportunity
steve keller
5
cooking
2
Patrick givens
lunch
podcast
download full guide
2
conference call
Culture club
conference call
download full guide
The Sound of Opportunity
of adults 25-49 use voice commands at least once a day.
35%
65%
motor cortex
Sources:
1 Voice Shopping Set to Jump to $40 Billion By 2022, prnewswire.com
2 Prepare for the voice revolution, pwc.com
typing
the sound of opportunity
don't be a creep
The Sound of Opportunity
3
playlist
Say what?
+62%
public transit
Adding cultural nuances, like relevant music or talent, lifts affinity.
55%
A new outlook on targeting: reach the right person, in the right moment, in the right mood.
conference call
what does the future sound like?
What does the future sound like?
no data
Lift in bilingual listener affinity
3
coffee
Source: Pandora Hispanic User Study, January 2017
playlist
conference call
Mood is the New Black.
Why it matters
lewis williams
Source: "Ad Receptivity, Deconstructed," Pandore, MAGNIA, IPG Media Lab, 2019
Voice Commands Action
emotions in motion
3
5
1
what does the future sound like?
state of audio
Patrick givens
are more receptive to ads when they are in a good mood.
2
sonic strategy director at pandora
55%
vp head of vaynersmart at vaynermedia
+71%
1
Do you recognize these sounds? What sounds could your brand own?
Get specific.
coo at burrell communications
Lift in Spanish-preferred listener affinity
don't be a creep